New Standard Cannabis are at the forefront of the new US Cannabis boom, requiring a slick and engaging web experience for their ever expanding Michigan stores. The design focuses on the quality and craft of New Standards product, with the 'Weed Widget' the hero experience for customers to explore different strains and their different effects. Combined with premium store and product photography to create a visual engaging experience.

Built with the limitations of Wordpress it was essential that the site seamlessly linked with the Dutchie API to act as a storefront for offers and product. Along with providing a swift user experience to maximise sales.